البيئة الاقتصادية و السياسية و أثرها على التسويق الدولي

الملخص EN

Marketing is considered vital area, interesting and related to reality and everyday life, it represents a contemporary challenges for business and government activities both on the domestic or international scale.

It is no longer marketing is limited to sales and advertising, but also became active integrated is complex and needs to be assets and scientific principles to develop effective strategies and make decisions based on the vision and analytical opportunities for marketing available, and environmental forces influencing and available resources, especially in these years Last where he became marketing element governor and integral role in the growth and success of the business and in light of the intense competition that requires efficiency and effectiveness and a competitive marketing strategy and withstand all the problems.

And increased the importance of marketing on a local scale, international, and has become a one of the factors of development and progress on the business level and the level of the national and international economy.

The observed movement of international competition finds that the secret of the success of the institution is to adopt systems marketing sophisticated enabled them to have access to what they are now productive capacity and export invaded the whole world with its products in the light of global changes, most international institutions including industrial and service dealing in the performance of its business with environmental conditions are dynamic and quickly change the current trends and the adoption of several trends on the areas of its business.

This research represents an attempt to highlight how to meet the economic and environmental challenges of the various political marketing in a changing world.