إستراتيجية المحيط الأزرق (Blue Ocean Strategy)‎ : نموذج تسويقي جديد لمواجهة مخاطر البيئة التنافسية-دراسة ميدانية على مؤسسة اتصالات الجزائر

الملخص EN

This paper aims to present Blue Ocean Strategy as a mechanism and a new marketing strategy.

In recent years, large industrial groups interested in new concepts of marketing approach based to innovation value, looking for "blue ocean" method proposed to firms in a competitive environment saturated.

The Blue Ocean strategy is therefore to challenge the company to emerge from the Red Ocean of competition through the creation of a blank strategic space that makes any competition null and void.

It is used in this study for the purpose of determining the most important challenges facing the communications sector in Algeria when applying this strategy.