دور إدارة المعرفة في تحقيق الميزة التنافسية بالجامعات السعودية : دراسة تطبيقية على جامعة الطائف

الملخص EN

The study aimed to identify the role of knowledge management in achieving the competitive advantage in the University of Taif from the viewpoint of the members of the academic body and the study adopted the survey descriptive method, and the study community may be from all the faculty members of the University of Taif and the number of (1494) members, and the sample was withdrawn Random class from the study community reached 315 members, and a questionnaire was prepared and distributed to the study sample.

The study found a number of results, notably: the degree of application of knowledge management and the level of competitive advantage at Taif University from the viewpoint of members of the academic body was to a moderate degree, a strong influence of knowledge management in achieving competitive advantage at Taif University.

The study recommends the creation of a stimulating and encouraging culture of knowledge generation and participation within the University of Taif, and the provision of sufficient financial resources to encourage and support researchers and creators to produce knowledge and provide the appropriate environment for them, and to link university programs and colleges to the standards of quality and academic accreditation of To achieve the university's competitive advantage.