دور الفضاء التجاري "بارك مول" في ترويج الصورة السياحية لمدينة سطيف : دراسة ميدانية بالفضاء التجاري-بارك مول-بمدينة سطيف

الملخص EN

Marketing and tourism promotion is an ongoing process and regular tourist attractive areas of product marketing, and miscellaneous goods and services and excellence in quality, with the aim of building a positive image of the city as a tourist destination, to promote a climate of confidence among visitors and increases tourism demand.

And support the problematic marketing and promotion of the tourist image of the city is trying to show everything that can be invested properly in the city and historical landmarks in addition to the possibility of creativity and create other parallel spaces also competed in attracting visitors, and helps to retouch the image for the city, and that's what comes through the urban configuration which is element, an effective tool to improve and develop all these facilities, to make it appear in pompous form and helps draw a complete picture of all the elements for each problem spaces, for build the graph that corresponds to and interacts with the individual privacy of all cultural.