حدود توحيد و تماثل المنتج ضمن استراتيجيات المزيج التسويقي الدولي في مؤسسة بوبلنزة المصدرة

الملخص EN

This study aims that analyzing and studying the limits of standardization and identification product within the international marketing mix strategies in the exporting company Boublenza.

By explaining its export position as well as analyzing the market mix strategies utilized in international markets; then formulated conclusions the relationship between them and the international standards respect by Boublenza.

certificates.

The study concluded that the certificate of conformity to international standards obtained by Boublenza: ISO9001: 2008, ISO22000: 2005 and others contributed to its distinction more in front of competitors.

Its also increasing the quality of its products in the markets it deals of them: CHINA and SPAIN.