ثقافة التميز في المنظمة و دورها في تحقيق الميزة التنافسية الفعالة

الملخص EN

Global challenges have obliged organization to compete and to strike for excellence and exclusivity in order to occupy a suitable competitive position.

The culture of excellence is one of the factors that lead to the success of organizations because they have positive values, common goals and systems that are necessary for the employees of the organization for competitive advantage as the most important resource among their resources and for which performance depends.

The research project aims at highlighting the role of the culture of excellence within the organization in achieving effective competitive advantage by presenting and discussing the following points: - excellence management and culture of excellence – competitive advantage and excellence-how the culture of excellence in the organization contributes to the achievement of competitive advantage ?