المقاربة السلوكية للحوافز : قراءة في إسهامات بعض الرواد

الملخص EN

: Motivation is a set of practices and methods that motivate individuals to adopt a particular behavior by increasing their potential and exploding their creative abilities in order to serve the goals and mission of the organization.

In this regard, we find many intellectual contributions to address the topic of motivation and what is associated with it; Researchers 'opinions diverged because of the diversity of social environments and the multiplicity of perspectives, viewing angles and ways of thinking, but their goal was the same: to find ways to push individuals' behavior towards positive behavior and strengthen it to serve the goals of the organization and achieve its goals.

In this article, we focused on highlighting and discussing the contributions of pioneers of behavioral theory about motivation and associated concepts to guide the behavior of individuals within the organization