الصورة الإعلامية للفراعنة في الأفلام الأمريكية بالقنوات الفضائية العربية و علاقتها بالصورة الذهنية لدى المراهقين المصريين

الملخص EN

This study drives at identifying the image of pharaohs in American movies in Arab satellite channels and its relation to the mental image conformed within minds of Egyptian adolescents.

The study also aims to identify the traits and characteristics of the image through which pharaohs are introduced in American films by identifying the nature and type of the role that Pharaoh characters are playing , defining as well the positive and negative aspects of these characters and the mental image adolescents form about pharaohs.

The researcher uses the survey method on a purposed sample consisting of (400) male/female items of university students aged (18-21 years old).

The study counts on a content analysis, questionnaire form, and the SPSS statistical program for treating data.

The study comes to several results which most important are as follows: The nature of the role that pharaoh characters play in movies as evil-tending characters comes in the first rank (62.5%) and those who represent the good-tending characters comes in the second rank (37.5%).

The trait of strength comes in the first rank as a positive trait of pharaohs in the American movies (62.5%) while the evil trait comes in the first rank of pharaohs negative traits in movies representing (56.3%).

The textbooks come on top of resources that assist adolescents to form their mental image about pharaohs (57.9%).

The dissatisfaction of adolescents of the media image of pharaohs in American movies comes in the first rank (50.3%), followed by the satisfaction of researched items to some extent in the second position (45.3%) then finally, the adolescents’ satisfaction to great extent in the last rank (4.5%).