قياس التوجه التنظيمي بالخدمة : دراسة ميدانية في الشركة الوطنية للتأمين و الشركة الجزائرية للتأمين و إعادة التأمين

الملخص EN

The aim of this research is to measure the level of the organizational service orientation within the National Insurance Company and the Algerian Insurance and Reinsurance Company as multidimensional construct, through the application of measurement scale namely; SERV*OR.

In order to address the aim of the research the primary data were collected from 101 employees.

The result of the SERV*OR analysis reveals that the organizational service orientation within the target companies is not a multidimensional construct, and that the level of availability of the organizational requirements to build a service orientation was high.