صناعة الخطاب الإشهاري الجزائري : بين التقنية و العرض الدلالي

الملخص EN

The discourse discourse industry is a reference for the understanding of the visual language, and it tries to impose its energy in the picture, in a speech of visible signs, and perhaps the Algerian publicity has gone through several important stages in its development.

Is it a degree of quality in the presentation, and how do we define the structural elements of publicity and effectiveness? Design and processing questions and mechanisms of orientation towards a person who understands the concepts of the mark and its cultural references, the sociology of acceptance, and the realization of the semantic aspect of the product or awareness raising.