فاعلية اللغة في إنجاح الإشهار السياحي

الملخص EN

Language is a strong link between the various sciences and important economic sectors, including the tourism sector, where there is what is known as the language of tourism and communication language functional communication in this vital sector and its institutions, especially in the field of services and hotels.

Even more important is the first factor in bringing the tourist is a tool to communicate with the other and convince him of the need to travel and visit tourist places through what is known as tourist advertising, which relies on a linguistic dictionary of its own in order to convince the content of the message and its importance to serve its own purpose and for its specifics and objectives according to marketing strategy and advertising Especially; It relies on special communication techniques and adopts linguistic and textual references and means, all of which aim to create a speech that attracts tourists.

In view of this importance, we have decided to devote these papers to talk about the role of language and its effectiveness in promoting tourism activity, in an attempt to know the specifications of the language that is supposed to be able to succeed in the process of communication and delivery of tourism advertising.