دور التوجه الاستراتيجي التحليلي في تعزيز أثر الخيارات الاستراتيجية علي تحقيق القيمة المضافة في الجهاز المصرفي بمحلية دنقلا بالولاية الشمالية السودان

الملخص EN

The study aimed to investigate the role of analytical strategic orientation (ASO) in enhancing the effect of strategic choices (SC) on achieving added value (AV) in the banking system (BS) at Dongola Locality.

The problem of study is that many branches banks in Dongola locality still do not realize the importance role of (ASO) in (SC) and its effect in (AV).

The study found (ASO) modulates the relationship between (SC) and (AV) in (BS) at Dongola Locality with a change in the determination coefficient of (0.

083).

The study recommended activate some practicing that enable to achieving (AV) in branches banks under study.

Key words: Analytical Strategic Orientation; Strategic Choices; Added Value; Banking System.