بعض المهارات الشخصية و علاقتها بأساليب التسوق لدى عينة من ربات الأسر

الملخص EN

The objectives of the study were to identify the nature of the relationship between some of the personal skills in the four axes (time management and effort - skill of using technology - the skill of communication with others - the skill of commercial negotiation), and shopping methods in its four dimensions (trade - - Trade-off based on location The number of years of marriage, the age of the husband, the age of the wife, the level of education of the husband, the educational level of the wife, the categories of monthly income, the amount of the wife's participation in household expenses, The number of hours used by the housewife for the Internet), the study of the differences between wives (women and non-workers, participants in household expenses and non-participants) in each of the four personal skills and the shopping methods followed by female heads of households.

The study was followed by an analytical and descriptive approach.

A questionnaire was prepared on some personal skills and a survey on shopping methods and their unification.

The questionnaire was applied to a sample of selected wives in a targeted, targeted manner consisting of 300 wives from the Western and Menoufia governorates with different social and economic levels.

The results showed that there is a positive correlation relationship at the level of significance (0.01) between some personal skills in the four axes and the shopping methods followed by female heads of households in the four dimensions of the study as a whole.

There are no statistically significant differences between female heads of household and non-working women in some personal skills Four, and no significant differences There were statistically significant differences between female heads of household who participated in income and non-participation in favor of female heads of households who participated in the questionnaire of some personal skills in their four dimensions.

There were also no significant differences between Household heads of income and non-income participants in the four-dimensional shopping styles questionnaire.

The study presented a number of recommendations, the most important of which was the need to raise the awareness of female heads of households to the proper dealing with shopping networks and websites so that they can obtain their goods and services without effort, effort and high quality.

The researcher also recommended that educational courses for female heads of household Especially aimed at developing their personal abilities, especially in the use of technology because it is one of the most important requirements of modern times, and it is necessary to The competent authorities provide a sound legal environment that allows the safe use of the Internet by setting some laws and regulations aimed at simplifying electronic transactions, providing security and safety for consumers from fraud and deception when using e-shopping, and the need to provide security and protection for electronic payment methods in terms of maximum limits for storage.

The researcher guides marketers in general to the need to pay attention to after-sale services because of their significant impact on the attractiveness and confidence of many consumers in the products of the marketer