Рreposition and case form of the name as a marker of dynamic the meaning of modern media text

الملخص EN

The study hypothesizes the ability of a relative unit to participate in the consciousness of a native speaker of a certain meaning.

The new cultural paradigm of universal visualization and virtualization predicts the dynamic meaning of modern media text, a meaning that reflects new technological realities.

Not only new words, but also new grammatical units become this dynamic meaning markers.

The argumentation of the hypothesis is based on the example of the expanding context of prepositional-case forms of nouns telephone, TV and computer.