الصورة الإشهارية في لوحات المطاعم بمدينة أبها : مقاربة سيميائية

الملخص EN

This research adopts a semiotic approach to the advertising image in the restaurants in Abha city, as it is one of the advertising manifestations that has acquired a glamorous picture of the competition today and the overwhelming presence of human life in relation to reality and its transformations.

Hence, the research does not study the boards away from their reality and the environment that produce them, but rather through studying all their advertising elements and their aesthetic and cultural vibrations.

These elements contribute to the production of advertising and what happens based on their persuasion of the advertising action that is achieved by the advertiser and then affects the consumer.

They depend on what is written in the boards and on the visual supporters that catch the consumers' attention and contribute to their persuasion.