دور مركز الشراء في تحسين العلاقة بين المشتري و المورد في السوق الصناعية : دراسة تحليلية

الملخص EN

The aim of this study was to find out the effect of the buying center on improving the relationship between the buyer and the supplier in the industrial market.

A sample of the industrial organizations of Tebessa was used to answer the questionnaire which measures the application of the concept of buying center in the industrial organizations under study.

Purchasing decisions and working to build long-term relationships with suppliers and turn them into win-win relationships.

The industrial organization is transformed from a single-transaction strategy into a long-term strategy based on trust, cooperation and commitment.

The study confirmed the existence of a statistically significant relationship to the application of the concept of buying center in the industrial organizations of Tebessa to improve the buyer-supplier relationship.