دور المعرفة في تعزيز القدرات الإبداعية للعاملين في مؤسسة IRIS

الملخص EN

This paper aims at highlighting the role of knowledge (both explicit and implicit) in enhancing the employees' creative capabilities.

To achieve this, a questionnaire was designed and distributed to all employees of the company under study (IRIS).

30 questionnaires were retrieved and then analyzed using the Statistical Package for Social Sciences (SPSS v 25).

The study concluded that knowledge (whether implicit or explicit) plays a positive role in enhancing the creative capabilities among IRIS employees.