توظيف تطبيقات الذكاء الاصطناعي في إنتاج المحتوى الإعلامي و علاقتها بمصداقيته لدى الجمهور المصري

الملخص EN

Employing artificial intelligence applications in the creation of media content and its relationship to its credibility with the Egyptian public.

 
The current study aimed to monitor the employment of artificial intelligence applications in the creation of media content, and the perception of a sample of the Egyptian public of the credibility of the content created via artificial intelligence compared to the content created through the human journalist.

The survey has been conducted on a purposive sample of (400) economic news followers where the respondents were exposed to two models for news coverage of stock trading on the Egyptian Stock Exchange, one of which was written by a robot for" Cairo 24" website, and the other by a journalist for" youm7" website.

The study indicated that the major domains that have succeeded in employing Artificial Intelligence applications in media are" automated chatting" with a mean of 4.03, Then" dealing with big data")M(4.01.

" Facial Recognition on social networks" 3.99, then" automatic translation")M(3.81.

The results revealed that the order of credibility elements of the created message through artificial intelligence tools, which was reported on the" Cairo 24" website, was as follows: " accuracy" was in the first place with a mean (M) of 3.83, followed by" objectivity" (M) 3.65, " Separating fact and opinion" with (M) 3.64, " fairness (M) 3.46, and finally, " news quality" (M) 3.43.

The Study found statistically significant differences in the level of respondents' perception of the credibility of the content of the message produced through artificial intelligence applications or by a human journalist, as the respondents perceive greater credibility to elements of the message created by the human journalist compared to the message created by artificial intelligence.