تأثير المتغيرات التنظيمية على تحديد الاستراتيجيات الاتصالية لإدارة علاقات المنظمة بجماعات المصالح

الملخص EN

The effect of organizational variables on defining organizations- stakeholders relationships management communication strategies


This study aims to monitor, characterize and analyze the impact of key organizational variables (namely the pattern of organizational culture and leadership, the pattern of ownership of organizations, and the nature of their activity) on the communication management of organizations- stakeholders relationships.

This study applies to an available sample consisting of (60) productive and service organizations operating in Egypt and working in the public business and the investment sector.

in- depth interviews were conducted with practitioners in charge of managing organizations - stakeholders relationships under any job title to fill in a survey sheet with them.

The results of the study revealed that there are statistically significant differences between the organizations under study according to the pattern of their ownership, the organizational leadership pattern and culture in the ranking of the most important stakeholders groups, the importance of some dimensions of the quality of organizations - stakeholders relationship from the perspective of respondents in the sample, in determining the rate of using the majority of communication means in managing organizations - stakeholders relationship, the criteria for choosing the communication strategies used in managing this relationship, the rate of use of communication strategies (coordinated and inconsistent) and the administrative unit responsible for managing this relationship < /p>