علاقة مواقع التواصل الاجتماعي بعمالة المرأة المصرية : دراسة ميدانية

الملخص EN

The relationship of social media sites to the employment of Egyptian women- A field study

With the increasing use of social media, which led to a change in the way business is done and the opening of new markets in various fields, this study tries to find out the relationship between these sites and the rates of Egyptian women's employment through a descriptive study using the practice methods survey approach, applied to a sample consisting of(153)women who works on social media, in order to reveal the suitability of the characteristics of social media sites for the working conditions of Egyptian women, verifying the effectiveness of its use as a marketing tool on an individual basis, Determining the reasons for Egyptian women heading to work through these sites, and identifying the most important social, economic, personal motives for the work of Egyptian women through these sites, in addition of monitoring work trammels and the impact of work output on the economic situation and relations within the Egyptian family.

The results of the study revealed that: The highest site used by Egyptian women is Facebook with a rate of (88.9% ).

More than half of the sample do not have Permanent headquarters in order to save rents, establishment, and employment expenses (51% ) of the total sample confirmed.

The economic motivation is the main motive for the work of Egyptian women associated with other demographic factors such as social status, number of children in the family, age, and education.

The study indicated a general change in society's view of women's work, as it became a necessity, to develop the national income.