استخدام الأشكال الإذاعية و التليفزيونية في مواقع التواصل الاجتماعي و علاقته بمستوى أدائها : دراسة تحليلية و ميدانية

الملخص EN

The Use of Radio and Television Forms in Social Media Websites and Its Relation to Its Level of Performance
"An Analytical and Field Study "

This study aims to know the extent of the use of radio and television forms in social networking sites and its relationship to their level of performance, the extent of audience exposure and motives for the content of these forms on social networks, especially Facebook, and their impact on the level of performance of those sites, the study belongs to descriptive studies in which the researcher relied on the theory of wealth The method, and conducted an analytical study for three pages on Facebook, namely: [The Seventh Day Page - MBC Egypt - Nogoum FM] using the Industrial Week, during the period from April 1 to May 19, 2020, and conducted a field study on a random sample of (476) Of the general Egyptian public user of Facebook.

The most important results were:
The most time period used in publications related to radio and television forms was less than 5 minutes, and came in second place, duration from 5 to 15 minutes.

Opinions came first, and the method of presenting facts came in second place, and the results showed that 95.3% of the respondents are exposed to social networking sites via the Internet permanently, while 3.9% of them are exposed to social media sometimes, and about 0.9% are rarely exposed to these sites.