أثر القيمة المدركة على اتجاهات المستهلك الجزائري نحو المنتجات حلال : دراسة مقارنة

الملخص EN

The main purpose of this research was to investigate whe ther is impact relationship, between perceived value and attitudes toward halal products.

A survey approach was adopted non random sample of 334 consumers in Jijel and Skikda.

The results revealed for the positive impact of perceived value on attitudes toward halal products.