دراسة تحليلية للعنف المقدم بعينة من إعلانات الأفلام المصرية

الملخص EN

Background: Violence has become the basic elements that exist in the movie trailers, in all kinds of movies (Tragic and Comic and Melodrama).

Violence is used as a means to earn a viewer, which confirms that the filmmakers often miss that violence double- edged sword is of tools excitement and thrill in the film, but at the same time it might give the impression that violence is a natural appearance in the community.

Importance: The researcher see the importance of studying violence in movie trailers to find out the extent of its negative impact on the children.

The main question of the study is: How to use violence as a means of attraction in movie trailers? Objectives: The goal of the study is to identify the manifestations of violence presented in the movie trailers.

The sample of the study contains of 3 movie trailers (Comedy, Tragedy& Melodrama).

Results: Violence is found in movie trailers in different kinds of films, comedy and tragedy and melodrama.

They use violence in different ways according the type of the film.

Violence comedy films is provided through the simple means and tools which gives the impression that violence is not a negative means, but it is a fun style acceptable from the other.

This encourages the viewer to imitate this style.

In the movie trailers of the melodrama film, 75% of the shouts presents the hero without any violence actions.

This reflects that violence is an element in the society take place through many people.

This helps the viewer to accept and practice violence.