جودة الخدمات البنكية كمدخل لتحقيق الميزة التنافسية : دراسة حالة بنك الفلاحة و التنمية الريفية-وكالة الوادي

الملخص EN

The study aims to identifying banking services quality and reality of the application andhow they contribute to the acquirement and achievement of competitive advantage in the Bank of Agriculture and Rural Development in the El oued Agency for the year 2019.

The survey was based on the opinions of the Agency's clients as a tool for collecting data and information related to the study through distributed questionnaire.

In order to know their direction About the services quality that provided to them achieved for competitive advantage, and was addressed through the program spss.

And we have concluded from this study important results through which to provide a range of suggestions for the Agency studied in order to improve the services quality and to achieve its excellence