دور المرافقة المقاولاتية في تحسين ممارسة التسويق في المؤسسات الصغيرة و المتوسطة : دراسة حالة الوكالة الوطنية لدعم تشغيل الشباب لولاية المسيلة

الملخص EN

To succeed in a changing and highly competitive environment, small and medium enterprises need to adopt sound management practices especially those related to marketing because this latter helps to increase competitiveness and size of market share; which allows these enterprises to achieve durability and sustainability.

To support SME, the Algerian government has established several bodies such as the National Youth Employment Support Agency in order to provide support and accompaniment and to bring these to success in financing and administrative activity areas.

This study aims to know to what extent accompaniment provided by these governmental bodies contributes to marketing practices in small and medium enterprises; Through which we found a positive correlation between the two variables Business Accompaniment and Marketing Practice.