A sample study of costumers in fashion retail stores : impact of visual and auditory marketing on buying decision
By: Bin Zawi, Hadjar; Cheriet, Husam al-Din. Revue des Sciences Economiques, de Gestion et Sciences Commerciales. Vol. 14, no. 1 (2021), pp.733-744, 12 p.
Subjects: Consumer behaviour; Fashion; France; Marketing