The impact of innovative marketing on the organization's reputation by mediating the brand : field research in the oil marketing company (SOMO)
By: Jawad, Ayah Shahin; al-Raibawy, Sadun Hammud Juthayr. Journal of Economics and Administrative Science. Vol. 27, no. 128 (2021), pp.1-28, 28 p.
Subjects: Employees; Field research; Researchers; Trademarks; Woman workers