Potential effects of strategic brand management as a marketing approach on weaknesses and threats of textile marketing in Egypt
By: Khalifah, Tamir Faruq; Abd al-Fattah, Muhammad Abd al-Jawad; Abd al-Fadil, Ahmad Muhammad. International Design Journal. Vol. 11, no. 2 (Mar. 2021), pp.207-226, 20 p.
Subjects: Egypt; Industries; Management; Marketing; Textiles