Mobile phone customers attitude and commercial marketing channel : an empirical study in the context of Pakistan
By: Ghouri, Arsalan Mujahid; Khan, Nafid al-Rahman. Journal of King Abdul Aziz University : Economics and Administration. Vol. 26, no. 2 (Dec. 2012), pp.471-485, 15 p.
Subjects: Pakistan; Attitudes; Consumers; Electronic commerce; Marketing