Measuring the impact of social media advertising content on consumers' purchasing intention towards health and beauty products online
By: al-Zughbi, Nurhan Adli; al-Samadisi, Ahmad Musa; Najm, Iman Midhat. Journal of Alexandria University for Administrative Sciences. Vol. 58, no. 2 (Mar. 2021), pp.159-192, 34 p.
Subjects: Consumer behaviour; Quantitative research; Regression analysis; Researchers; Social sciences