أثر الابتكار في عناصر المزيج التسويقي المصرفي في خلق قيمة الزبون : دراسة حالة بنك الخليج الجزائر

Abstract EN

The research aims to try to find out the impact of innovation on the elements of the banking marketing mix in creating customer value in Gulf Bank Algeria, by using innovation in the elements of the expanded banking marketing mix.

The research reached several results, the most important of which is that the bank provides more advanced banking services and products with the best standards, in order to preserve its customers by giving them value and a better level of dealing.