المواصفات الجمالية في تصميم أغلفة المنتجات الغذائية و تأثيرها على جذب انتباه الزبائن

Abstract EN

This research paper aims to define link relationships and measure the impact of the aesthetic specifications of consumer food product packaging to attract customer attention.

Among the results reached by the study, there are positive correlations that differ in the intensity of its strength between all aesthetic specifications (color, shape, size, material, font and image) and attract the attention of customers.

This study also showed that there is an effect of aesthetic specifications on attracting the attention of customers, and that the most influential specifications were on trips: size, material and shape