توظيف استراتيجيات الاتصال الإلكتروني في بناء السمعة المؤسسية : دراسة تطبيقية على عينة من مستخدمي تطبيق ترحال للنقل

الملخص EN

The researcher in this research dealt with the use of electronic communication strategies in building institutional reputation, by seeking to identify the role played by telephone applications in building reputation and image of the institution.

The researcher used the descriptive approach, aiming to survey the methods of practice for those who deal with the application of the company to which the research was applied.

The research found the following results: 43% of the research community strongly agree on their dependence on smart phone applications for service businesses, 40% of the research community disagree with the success of the company to build its reputation through its smart application, 39% of the research community disagree that the application of the company The researcher recommends the following: The need to pay attention to the quality of service by providing an adequate budget and increase the financial allocations allocated to the departments concerned with the technical aspects of the use of best electronic practices to meet the needs of the public.

Interest in research and field studies and utilization of research centers and public relations departments in the establishment of a scientific forum to serve the institutions of society, institutions should increase their interest in activating channels of communication with the public.