مصادر المعلومات في مواقع التواصل الاجتماعي و دورها في تحسين سلوك المستهلك

الملخص EN

In this paper, we try to shed light on the subject of the economic sources of information published on the social networking pages and their role in improving consumer behavior.

In view of the great spread of the various social media sites, the Algerian consumer found himself facing a virtual digital imperative that contains information, Related to the economic aspect of his daily life, which he has long considered bitter and bizarre, finds his cause by sharing with as many people as possible who give their random opinions and ideas that affect their thinking and understanding of things, The fact that false information lacks the correct source or reliable and unfounded, Here we find ourselves in front of the inevitability of the intervention of specialists to invest in economic information infiltrating into the minds of public consumers and consumers through social networks, and give them the real economic reference, so we have corrected those behaviors and actions and random activities provided by consumers while searching for the goods and services they need In order to satisfy their needs and desires, and when evaluating them and to obtain them and use them or disposal, and thus push them to make the right decision to buy.