أثر تطبيق مبادئ إدارة الجودة الشاملة على استراتيجية تطوير المنتجات الجديدة : دراسة حالة بعض المؤسسات الصناعية بولاية سطيف

Abstract EN

This study aims to determine the impact of the application of total quality management principles on new product development strategy, as well as the level of adoption by the manufacturing enterprises in Setif of the principles of total quality management and the level of application of New product development strategy according to the different institutional factors (duration of activity, size, market scope) and personal factors of the interviewees (age, educational level, experience) and study the relationship between them.

A number of results have been reached, the most important of which is that there is a difference in the level of adoption of the TQM principles and the level of application of new product development strategy depending on the duration and size of the organization; a statistical correlation between the application of the TQM principles and new product development strategy; The existence of a statistically significant impact between the application of total quality management principles collectively and individually on new product development strategy.