دور القيادة الاقناعية في تعزيز أبعاد البلاغة التنظيمية : دراسة استطلاعية لآراء عينة من القيادات الإدارية في شركة الحياة للمشروبات الغازية و المياه المعدنية في مدينة أربيل

Abstract EN

This research aimed to statement the role of Persuasive leadership as independent Variable with its Dimensions-Credibility, Obligation, and Leadership Attraction-on Achieving Organizational rhetoric as a dependent variable with its dimensions-Organizational Reputation, Organizational Image, and Leadership Personality.

Then diagnose Correlation and Regression between them.

For Achieving Research purposes, designed Questionnaire encompassed (38) Questions, analysis data and investigates hypothesis by (SPSS) Program, The study sample include (55) Managerial Leaders in Al Hayat Company Al Hayat Company for soft and mineral drinks in Erbil City, used: Frequencies, Percentages, Mean, Frequencies, Correlation, Regression, Standard Deviation.

The prominent Findings appears that there is moral correlation between variables of research, and there is weak morale impact between Persuasive leadership and Organizational rhetoric.