دور الأنشطة الاتصالية لوزارة التجارة و الاستثمار السعودية في توعية المستهلك عن السلع المقلدة

Abstract EN

Research SummaryThe research aims to determine the communicative activities used by Saudi Commerce and Investment Ministry to increase the public awareness of consumers towards counterfeit goods, the reasons which make consumers interact with these activities and the impact of that.

The researcher has used survey descriptive method to reach to scientific results regarding communicative activities.

The suitable tool used in this research is questionnaire.

The researcher distributed the questionnaire on 250 using the simple random sample from Makah community.

The researcher has reached to number of results describing the fact of the communicative activities used by Saudi Trade and Investment Ministry to increase the public awareness of consumers with counterfeit goods such: 1-Brochures and posters which were the most common used by Saudi Commerce and Investment Ministry occupied the first rank of communicative activities regarding increasing the public awareness of consumers with counterfeit goods.

The rate of response of research sample was 46%.

2-Results showed that 34%from research sample were affected by the awareness activities presenting from Saudi Commerce and Investment Ministry but not on a large scale, most of them were staffs with rate 5 2%.

3-Results showed that 32% from research sample admitted that communicative activities presenting from Saudi Commerce and Investment Ministry, contributed in increasing the awareness of Saudi consumer, most of them were staffs with rate 54%.