مواقع التواصل الاجتماعي كمنصة للتسويق العملي

Abstract EN

This research paper aims to know the reality of including social networking sites in business marketing, And how to benefit from the advantages that it provides, By giving a new vision to apply the marketing mix tools in the virtual business environment, So that the descriptive method will be used through the theoretical framework using the case study, and taking The Facebook page company of Djezzy and Ooredoo as a model for analysis and comparison.

The study concluded that the business page via social networking sites can be promoted to be a caster for marketing products, communication and return port that feeds the institution with data that can be used from it, which expresses an entrance of intelligence in the competitive environment of virtual reality.