استراتيجيات تعزيز الإبداع كمدخل لتطوير المنتج

Abstract EN

In a complex and quick-change of environment, the successful business organizations are facing many challenges and pressures, different threats (multiplication of competitors, development of technology and the imitation of products).

for this purpose, this study focused on the actors in the field of creativity, the techniques and methods adopted for product development, and the strategies adopted which based essentially on the research and development process as a part of the innovation process and on for the future of innovation management theories in the context of the recent changes, it is therefore necessary to define creativity and determine where it is needed, its characteristics and the factors which influence it.