اتصال الأزمات : رسم السياسات و اتخاذ القرار : أسس نظرية و نماذج تطبيقية

Abstract EN

This study aims to describe and gauge the crisis communication path.

So in this paper, we seek to demonstrate the role played by the strategic planning of crisis communication in institutions and the importance of anticipating the tactical predetermination of all oscillating and non-visible indicators that indicate crises on the horizon.

The long-term strategic vision creates a kind of difference in how to deal with crises, Can be overcome entirely if strategic planning is based on the right basis based on data and strategic information is important to form a fertile base to build strategies to deal with these unusual circumstances experienced by institutions, and the communication here Plays an important and strategic role transferred at various stages of the crisis, especially in the period leading up to these conditions.