أثر البعد البيئي للمسؤولية الاجتماعية في التوجه نحو التصنيع الأخضر : شركة كوكا كولا أنموذجا

Abstract EN

This study aims to identify the impact of the environmental dimension of social responsibility in the direction of organizations towards green manufacturing.

Using the descriptive analytical method, the study reviews the concept of social responsibility and its environmental dimension and green manufacturing.

The study presented a set of Coca-Cola social responsibility and green manufacturing practices.

Finally we found that there is a relationship between the effect of the environmental dimension of social responsibility on the direction of Coca-Cola towards green manufacturing.

And it recommended the necessity to define a standard for green manufacturing, which defines the capabilities and results of the organization to ensure the achievement of sustainable green manufacturing.

And adopting green administrative behaviours.