الثقافة الجامعية و دورها في تنمية مفهوم السياحة الابتكارية لدى الطلبة : دراسة حالة كلية العلوم الاقتصادية و التجارية وعلوم التسيير جامعة 20 أوت 1955 سكيكدة

Abstract EN

This study aims to identify the role of the university through its organizational culture in developing the concept of innovative tourism for students through analyzing the opinions of (100) applications from the final sections (Master 2) from the Faculty of Economic Sciences, Commerce and Management Sciences.

And The analysis was carried out using the analytical descriptive approach and the SPSS program.

The results show that the University of 20 August 1955 Skikda does not apply an organizational culture that helps to develop innovative tourism.

Despite the importance of the university in creating a socially, environmentally and economically responsible individual capable of innovation and excellence, Methodology In the dissemination of this culture with the ence of methods that stimulate the development of creativity and innovation for students.