رهانات الإعلام الثقافي في ظل فتح القطاع السمعي البصري بالجزائر

Abstract EN

Cultural media is a specialized media that cares about issues of cultural affairs by introducing the country's culture, highlighting it, transmitting it across generations and embedding it within the components of the human self.

Culture today is an important aspect of civilization and a gain from the gains of nations, so preserving them has become a priority for peoples, so the need for cultural information has emerged.

Performs the cultural message to the fullest extent and is known for the various aspects of culture and protects it from extinction and demise, and if the culture in Algeria has taken its share from written, audio and even visual means, whether by allocating a corner to culture in public and private newspapers and magazines and broadcasting cultural shares in Public radio and television, however, the recent change in the Algerian media map through reforms in the media sector was embodied in the issuance of a media law in January 2012 and its attachment to an organic law regulating audiovisual activity in 2014, according to which several private satellite channels appeared on the Algerian media scene, which changed in form and content The material presented through these channels and making the recipient in front of the richness and diversity of the content, but at the same time put many stakes that are facing the media message in general and cultural ones in particular because of the recent experience of these channels and the ence of specialists in the field of production and presentation of programs C and cultural quotas, which left the latter hostage of flattening and industrialization and emptying it from its real content, and the cultural media turned through these channels into an amateur media that does not take into account aspects of the media industry in the cultural field and does not respect the specificities and aesthetics of this type of media, and this has led to a decline in public service that aims mainly to provide A message that meets the needs of the public and saturates its desires in front of the supremacy of the commercial logic that dominated the materialistic, profitable aspect at the expense of the public benefit.