استخدام العدسة الاستراتيجية كمدخل في تعزيز الاقتدار المعرفي : دراسة استطلاعية لآراء عينة من القيادات في شركتي الاتصالات زين و آسيا سيل

Abstract EN

The study aims at demonstrating the use of the strategic lens as an input in enhancing Cognitive Competence, a survey study of the opinions of a sample of leaders in the two telecommunications companies Zain and Asiacell.

The study provided a theoretical briefing on the dimensions of the study and its variables, and adopted a hypothetical model that reflects the logical relations between the variables.

The study used the descriptive method, and adopted the questionnaire as a main tool of the study.

And distributed (62) questionnaire to a sample of leaders in the telecommunications companies (Zain and Asiacell) as a field of study from which (50) questionnaire was retrieved.

The study came out with a number of results, the most important of which are: The strategic lens is a contemporary concept produced by group of factors and so far in the role of theoretical crystallization.

The leadership of the study sample understanding and perception about the study variables as the answers in general were good.

To confirm the positive direction of the role of the strategic lens in the promotion of cognitive competence, which provides an intellectual and knowledge base and inferential makes sense to work leadership able to interact with the developments and transformations taking place in organizations environment.

There is a correlation and the impact of significant between the lens and Cognitive Competence in terms of variables at the macro and micro level.

In the light of the conclusions the study came out a number of recommendations and proposals for companies study sample.