المنتج الصناعي ما بين الاشتراط الوظيفي و الإبداع الفكري

Abstract EN

The change in product design is inevitable because of the changing world, the growing of human needs and changing of life from time to time.

Therefore, we find that the commercial market is full of industrial products changing at an accelerate pace with very high competition.

In order for companies to survive and compete, these companies are interested in all the factors that enable them to produce good products and innovative ideas desired by consumers and convince them to buy them.

The most important of these factors is the continuous improvement of its products in order to raise performance levels and meet more needs and desires of its users thus achieving the new advantage that distinguishes it from other competing products.

Based on that the following question arises : What is the role played by intellectual creativity in the development of the industrial product ,and whether career requirement is specific to intellectual creativity.

The objective of the study was to determine the effectiveness of the functional requirement to generate the intellectual creativity of the industrial product.

The research limits were Samsung company / South Korea and Zeros company / English ,for the years 2014-2015.