دور تحليل القوى التنافسية لبورتر في تحديد الخيار الاستراتيجي التنافسي للمؤسسة الاقتصادية : دراسة حالة مؤسسة قديلة لتعبئة المياه المعدنية-جمورة-بسكرة

Abstract EN

The current study aims at identifying the role of the analysis of competitive forces based on Porter's model in determining the strategic Competitive option for Guedila Mineral Water Bottling -Djamourah-Biskra, we adapted an analytical descriptive approach as a method of study and the questionnaire as an essential tool for collection data.

the sample of the study included the staff of the company, where 40 questionnaires were distributed to staff in different sections and 31 full questionnaires were retrieved, After analyzing and testing the hypotheses using a set of statistical analysis tools relying the statistical program (spss), the study found a statistically role in analyzing the threat of current competitors and the negotiation power of suppliers and customers, while the ence of that role in analysis of the threat of potential competitors and the threat of alternative products in determining the strategic Competitive option of the company.