تقنيات التسويق السياحي الإلكتروني و دورها في انعاش القطاع السياحي السعودي

Abstract EN

Tourism marketing has suffered from the problem of distributing tourism services, but technology has allowed tourism organizations to establish their own knowledge base and improve management and marketing functions.

The use of the Internet as a marketing tool has achieved the success of these tourism organizations in gaining multiple advantages such as cost reduction, increased income, marketing research, and the development of the knowledge base.

The Kingdom of Saudi Arabia has shown great interest in the tourism sector, which has been receiving increased support from the Saudi government, which is currently working on implementing comprehensive development processes for the tourism sector system by transforming tourism into an economic sector that contributes more effectively to the gross national product and support the national economy, with returns of 10% And, providing up to 1.6 million jobs in 2030 by meeting the needs of tourists by maintaining their originality and keeping pace with technological development through the use of the Internet and modern technologies for e-marketing.