دور التسويق السياحي في دعم التنمية السياحية

Abstract EN

Tourism is one of the most important and dynamic sectors across the world, as it is an export industry that has an effective role in achieving societal development.

Tourism development also represents the various programs that aim to achieve a stable and balanced increase in tourism resources, and to deepen and rationalize productivity in the tourism sector, and therefore it represents a goal for tourism services institutions.

It is only achieved with great interest in tourism marketing, which is an engine for tourism and an important factor in Achieving its development, given its role in defining and promoting the tourism product, and convincing customers to increase their demand for tourism products.

This research paper aimed to highlight the role that tourism marketing plays in supporting tourism development and try to harness all possible potentials that allow to achieve sustainable tourism development.