أساسيات التسويق الحديث في المؤسسة الاقتصادية

الملخص EN

The change occurred in the environment of economic institutions, especially by the wave of global openness, and the expansion of the circle of new products of all types.

this has lead to a great change in consumers tastes and demands, thus the competition has grown widely to the point that only the institutions which are able to able to diagnose this environment and explore the hopes and aspirations of customers could remain.

In light of these changes, marketing policy is getting a prominent place in the survival and continuity of the economic institution.