توجه مؤسسات المال و الأعمال نحو تطبيق تسويق العلاقات كأحد المفاهيم و التوجهات التسويقية الحديثة

الملخص EN

The study aims at addressing the concept of marketing relationships as one of the modern marketing concepts, This concept has become very important and increasing in our time, It also helps the business and financial institutions to achieve excellence and economic growth, especially that the business environment at present is characterized by strong competition, To identify and develop a full picture of the most important and different developments that have become marketing, especially after the emergence of what is now known as the marketing of relations, which is primarily concerned with the customer and its relationship with the institution that deals with it, Therefore we will try to clarify the most important uses and practices of this For a concept at the level of business and financial institutions.